STRATEGY · CONTENT OPERATIONS · CREATIVE MARKETINGNEW YORK / EVERYWHERE
positioning · content · workflow · performance
motion / ideas / systems / growth
Strategy is only useful when it can be executed.
The Synergy Files connects brand positioning, content systems, creative execution and performance insight so ideas can become repeatable growth systems.
Creative judgment with the operating structure to carry the work through.
Dorica Benson is a social media strategist, content operations leader, creative marketer, multimedia producer and founder of The Synergy Files.
Her background spans social strategy, digital marketing, creative production, video, music, artist development, campaign systems and audience growth across nonprofit, education, consumer, media and creative sectors. She moves from idea to workflow to execution to measurement.
10M+ACCOUNTS REACHED ACROSS CLIENT AND OWNED-BRAND WORK375K+ACCOUNTS ENGAGED ACROSS CLIENT AND OWNED-BRAND WORK135 → 10.5KORGANIC COMMUNITY GROWTH FOR THE IMMIGRANT EXPERIENCE
MSG NETWORKSYAHOO! IN THE KNOWSUMMIT68LEXUSCOLUMBUS STATEDOS HERMANOSDR. GROOTTHE IMMIGRANT EXPERIENCESCANDALOUS CHOCOLATESMSG NETWORKSYAHOO! IN THE KNOWSUMMIT68LEXUSCOLUMBUS STATEDOS HERMANOSDR. GROOTTHE IMMIGRANT EXPERIENCESCANDALOUS CHOCOLATES
SELECTED FILES / 2025 / 2026Proof is evidence of transformation.
FILE 01 / VISUAL PROOF
SCANDALOUS / Q1TOP PERFORMER / LIFESTYLE INTEGRATIONPRODUCT IN A WORLDCAMPAIGN WORLD / OASIS
Selections are tied to the July through October monthly analyses. The reports identified lifestyle integration, product-in-use, hands, texture and clear graphic treatments as the strongest repeatable signals.
FILE 01 / SCANDALOUS / Q1
Translate an established brand world into a social system people could enter.
BEFORE
Scandalous Chocolates already had its brand architecture and market presence. The opportunity was to translate that established foundation into recognizable social and campaign content.
WHAT WE DID
We developed the positioning “Elevate, not escape.” and brought the brand world to life across lifestyle, ritual, product education and cinematic formats. Monthly performance analysis helped refine what the publishing system should repeat.
EVIDENCE
The first full rebrand month produced a 10,100% increase in reach and a 3,050% increase in profile visits. A later collaboration rollout generated 36,611 views, reached 6,863 accounts and put the work in front of a 91% non-follower audience.
Brand resetDiscovery systemCampaign analytics
Credits + context
The Synergy Files developed “Elevate, not escape.”, led brand and campaign strategy, built the visual system, edited every campaign asset shown in this file and operated the social rollout. The featured shoot was created with collaborating director of photography Francisco ‘Fran’ Aliwalas, an Emmy-nominated and three-time Telly Award-winning filmmaker.
BEFORE THE SYNERGY FILES / ARCHIVED PROFILE
The brand already existed. The social system needed a clearer world.
This archived grid preserves the visual baseline before our quarterly campaign work. It provides context for the transformation without taking credit for Scandalous Chocolates’ existing brand architecture.
HISTORICAL CONTEXT / ORIGINAL PROFILE ARCHIVE
SCANDALOUS / Q1 / SELECTED ASSET FILE
Ten pieces that made the world feel real.
Each piece shows how the campaign worked as one connected visual world.
01LIFESTYLE BAG + CHOCOLATE02BREAKING CHOCOLATE / PRODUCT03SKY HIGH / GRAPHIC SYSTEM04PRODUCT IN A WORLD05JUNGLE OASIS / CAMPAIGN WORLD06SEARCH / BRAND VOICE07PRODUCT MENU / INFORMATION DESIGN08PRODUCT FACTS / EDUCATION09FLAVOR SYSTEM / DARK COCOA10CHOCOLATE IN THE MIRROR / PRODUCT WORLD
Q1 SHOOT / COLLABORATIVE BTS
THE PAPER TRAIL / 2012 / NOWEvery file builds the next one.
OPTIONAL AUDIO RESET
Pause. Find the signal.
The work is serious. The experience does not have to feel stiff. Take fourteen seconds, breathe and give your attention a quiet reset.
SERVICESStrategy • Creative • Operations
One clear idea. Work that carries it.
Brand + campaign strategyCreative direction + content systemsProduction + BTSEditing + social rolloutCasting + creative operations
SCANDALOUS / Q1
